결성 10년 소녀시대… 어느새 ‘長壽시대’
The members of Girls’ Generation endured a 6~7 year long training term. Among their many ‘courses’, they were also taught Chinese. Taeyeon ranked first in a contest to give their self-introductions in Chinese, where she was rewarded a trip to Beijing. Seongsoo Lee, the VP of SM Entertainment has said, “Girls’ Generation has been a global project for us from the start. They are among the first girl groups to go through extensive training in singing, dancing, and acting in Chinese and Japanese.”
According to ‘Idology’, a web magazine that specializes in Idol music, up to 37 groups debuted in 2015. With such a mass release of song titles, and group names to remember, they were all quickly forgotten. However, in this fast changing industry, Girl’s Generation remains to hold their status as they celebrate their 10th year. They are the ideal ‘role models’ that their younger girl groups strive to be. We can also see the many trends and various changes that took place in the idol music industry by reflecting upon the past 10 years of Girls’ Generation, along with fellow veteran girl groups like Wondergirls and Browneyed Girls.
The emphasis on the sweet and girly image reminds us of when they first debuted. Afterwards, she transforms into a ‘chameleon’, as we hear a mixture of all different genres ranging from acoustic and rock, pop and euro-dance. George Mason University Assistant Professor Kyutak Lee has said, “Girls’ Generation has such a versatile image, and they can pull off virtually everything, including sex-appeal. Their diversity has made an influence on many of the other girl groups today, such as Girlfriend.”
In 2007, Girls’ Generation, Wonder Girls, and Kara debuted and were among the first girl groups to venture into the overseas market. Kara and Girls’ Generation reached number 1 on Japan’s Oricon chart and were both considered successful cases in their Japan debut. In 2012, Girls’ Generation was the first Korean artist ever to appear on the US talk show, ‘The David Letterman show’.
The group’s debut into the global market had a lot to do with their style of music. It was a global approach, from their hit song, “Tell Me Your Wish”, which was produced by ‘Dsign Music’, a songwriting/production company from Norway. “The Boys”, another hit song, is by Teddy Riley, a songwriter and producer who has also worked with Michael Jackson in the past. Yongmin Moon (Mimyo is his pen name), an editor-in-chief of Idology has said, “SM Entertainment has a production process much like that of an electronics company, by considering the overseas market when creating their goods and exporting them. That is why their music is essentially flawless.”
All members of Girls’ Generation were born between 1989~1991. (Ages 27-29) As they hit their mid-twenties, we started to hear news of their love lives, starting with Yoona, Taeyeon, Yoori, and Sooyoung. Unlike many of the other girl groups, they admitted to their relationships. Yongmin Moon, editor-in-chief says “By revealing such aspects of their personal lives with confidence and maturity, it suits the kind of fearless and vivacious image they’ve portrayed to us with their music.”
Seohyeon, the youngest member of Girls’ Generation released her solo album on the 16th. She is the fourth member of the group to do so, following Taeyeon, Tiffany, and Hyoyeon. She is also a part of the unit group within Girls’ Generation, ‘Taetiseo’ with fellow members Taeyeon and Tiffany. Yoona has made her screen debut with the film, ‘Gongjo’ which was released during the Chuseok holidays. Professor Gyutak Lee has said “Girls’ Generation is a group that’s been able to see such long lasting success because of the individual members’ diverse talents, whether it be singing, dancing, or acting.” He continued, “In the music industry, we see many artists disappear within a few years. There’s never been a girl group that’s lasted 10 years like them.”